Pricing"What is happening through consolidation within the Canadian distribution model is just different ownership - but the same old business model. Distribution-based banners have forced loyalty on the independent member, at a severe cost to the dealer. That needs to change. This has never been Castle's approach. There is no forced investment or restrictive contract. At Castle, you buy what you want from who you want."We need North American market-driven pricing to compete with the U.S. big box stores in Canada. Orgill gives us that competitive advantage and more! "Our partnership with Orgill offers our members the most comprehensive front-end solution available anywhere in Canada. The Castle-Orgill partnership brings the largest independent distributor in the world to Castle dealers across Canada," states Ken Jenkins, President of Castle. Castle dealers now have a truly unique and cost-effective option to the expensive banner-driven distribution model. No longer will members be forced to subsidize the bottom lines of national banners with their hard-earned profits. This is the first step in revolutionizing hardline distribution in Canada. The partnership between Castle and Orgill will drive costs down, adding increased margins and profits to Castle members' bottom lines. The Revolution has started. |
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